Schedule

Messecongress Graz

Thursday, September 12 th 2019

The content at the conference is completely in English.

Moderation: Mathias Pascottini
  • 10:00 - 10:20
    Quo vadis European Club Football?
    Keynote
    Georg Pangl
    General Secretary European Leagues
  • 10:25 - 10:45
    FC St. Pauli as First Mover
    From external Agency Sales to In-House Sales - a Review
    One-on-One-Talk with Ralf Leister.
    Dirk Schluenz
    Head of Commercial FC St. Pauli
  • 10:50 - 11:10
    The Professionalization of a Football Club
    Patricia Rodriguez Barrios
    CEO Elche CF
  • 11:15 - 11:35
    USA meets Scandinavia
    Why US-Investors with deep ties to global Sports chose a Danish second-tier Club to develop the next Generation of American Talent.
    Jordan Gardner
    Chairman of the Board & Co-Owner FC Helsingør
  • 11:40 - 11:50
    The Development of the European Football Competitions from the Clubs Perspective
    Raphael Landthaler
    CFO SK Rapid Vienna & ECA Representative
  • 11:55 - 12:25
    Panel Discussion: The Future of European Football
    Moderation: Ralf Leister
    Georg Pangl (General Secretary European Leagues)
    Raphael Landthaler (CFO SK Rapid Vienna and ECA Representative)
    Tomasz Zahorski (Member of the Board Legia Warsaw)
  • 12:25 - 13:25
    Lunch Break
  • 13:25 - 13:40
    Sponsorships, E-Sports, Internationalisation
    Real-Data-Examples On How AI Fundamentally Changes Your Business Decisions
    Sandra Kröger
    CEO Rascasse GmbH
  • 13:45 - 14:15
    Panel Discussion: How Clubs and Leagues can benefit from working with Startups
    Moderation: Arno Hermans
    Tomasz Zahorski (Member of the Board Legia Warsaw)
    Patrick Lenhart (Head of Marketing & PR Austrian Bundesliga)
    Yuri Sviridov (Marketing Director FC Shakhtar Donezk)
    Dirk Schluenz (Head of Commercial FC St. Pauli)
  • 14:20 - 14:40
    How digital is ticketing?
    The current state of ticketing with its covert and accepted issues. Going digital will add possibilities - some predictions to create the future.
    Andreas Kienbink
    CEO & Co-Founder,
    keyper
  • 14:45 - 15:10
    Three Clubs on their Way to Digital Transformation
    Insights and Discussion
    Moderation: Ralf Leister
    Markus Kraetschmer
    CEO FK Austria Vienna
    &
    Fredrik Söderberg
    Head of Ticketing and Marketing AIK
    &
    Dénes Éless
    Head of Digital Budapest Honvéd FC
  • 15:15 - 15:25
    Activation in Sports Sponsoring
    Dominik Beier
    Speaker of the Board Interwetten
  • 15:30 - 16:00
    Panel Discussion: The Future of Sponsorship in Football
    Moderation: Ralf Leister
    Maximilian von Portatius (Managing Director Sponsor.Online)
    Dominik Beier (Speaker of the Board Interwetten)
    Borja Txasko Gamiz (Marketing & Sales Manager Deportivo Alaves)
  • 16:00 - 16:10
    Coffee Break
  • 16:10 - 16:55
    Wow-Effects in Football: How to raise Customer Loyalty and Customer Acquisition to a new Level
    Workshop with
    Stephan Peters
    Managing Director Sports Pioneers
  • 16:10 - 16:55
    Anything but Business as Usual: Why Change Issues in Football Business have to be handled as such
    Details about the Workshop.
    Room: Meeting Room
    Workshop with
    Gregor Faßbender-Menzel
    FASSBENDER SportsCom
  • 16:10 - 16:55
    Startup Pitches
  • 16:55 - 17:00
    Coffee Break
  • 17:00 - 17:20
    Building a global Football Brand
    The Background of the Bundesliga's strong international Positioning
    Peer Naubert
    Head of Global Marketing Bundesliga International
  • 17:25 - 17:45
    Taking the Challenge
    How Borussia Mönchengladbach wants to win Chinese Fans without Superstars and Champions League-Titles
    Peter Hambüchen
    Head of Global Operations Borussia Mönchengladbach
  • 17:50 - 18:10
    Why Internationalization also makes sense for Clubs from smaller Leagues
    Roland Heri
    CEO FC Basel
  • 18:15 - 18:45
    Panel Discussion: India as an exciting Market for Europe's Football Business
    Moderation: Arunava Chaudhuri
    Patricia Rodriguez Barrios (CEO Elche CF)
    Roland Heri (CEO FC Basel)
    Peer Naubert (Head of Global Marketing Bundesliga International)
    Eirik Henningsen (CEO Viking Stavanger FK)
  • 18:45 - 18:55
    Coffee Break
  • 18:55 - 19:30
    Football Innovation Award presented by Interwetten
    Pitches of the five startups nominated for the category "Innovative Startup" and presentation of the Football Innovation Award.
    Moderation: Arno Hermans
  • 19:30 - 22:00
    Networking Evening
    After the award ceremony, we will end the conference day with a Networking Evening in a relaxed way.
Moderation: Philipp Jocham
  • 10:25 - 10:50
    From Stadium to Destination - Future proof Stadium Solutions
    "Infrastructure and Stadium Technology"-Panel.
    Presented by Sports Destination Alliance.
    Arne Sebastian Fritz
    Head of Sports and Entertainment Drees & Sommer
    &
    Jens Leonhäuser
    Owner Steilpass
  • 10:55 - 11:20
    More than 90 Minutes - the Power of the Community
    "Infrastructure and Stadium Technology"-Panel.
    Presented by Sports Destination Alliance.
    Niels Rossow
    Commercial Director 1. FC Nürnberg
  • 11:25 - 11:50
    Leisure Sector Inspirations for Stadium Destinations
    "Infrastructure and Stadium Technology"-Panel.
    Presented by Sports Destination Alliance.
    Marcel Hatt
    Managing Partner Maxmakers
  • 11:55 - 12:25
    Panel Discussion: The 365 Days Approach
    The Meaning of Stadium Infrastructure for the Future of Football Business
    Presented by Sports Destination Alliance
    Moderation: Jens Leonhäuser
    Markus Kraetschmer (CEO FK Austria Vienna)
    Niels Rossow (Commercial Director 1. FC Nürnberg)
    Marcel Hatt (Managing Partner Maxmakers)
    Arne Sebastian Fritz (Head of Sports and Entertainment Drees & Sommer)
  • 12:25 - 13:25
    Lunch Break
  • 13:45 - 13:55
    Balance Monitoring and Workout(s) to sustain the Value of Football Players
    Wolfgang Schriebl
    CEO Personal Summit Trainings
  • 14:00 - 14:15
    Performance Accelerator - The Ripple Effect of using Data
    Simon Krohn
    Head of Performance Management FC DAC 1904
    &
    Jonas Hummels
    Partner Rippleworx Inc.
  • 14:20 - 14:35
    Become a Champion at Supporter Experiences
    Insider tips to boosting fan engagement and revenue through data.
    Peter Kekesi
    Customer Success Manager Data Talks
    &
    Balázs Kulin
    Head of Marketing Groupama Aréna Budapest
  • 14:40 - 15:00
    More range, more engagement, more success. The integrated digital services of SK Rapid Vienna.
    Martin Stern
    Digitization and Project Manager SK Rapid Vienna
  • 15:05 - 15:25
    Feyenoord's Journey to become a data driven Football Club
    Bas Schreurs
    Database Marketeer Feyenoord Rotterdam
    &
    Henk-Frits Verkerk
    Director Sports Alliance Netherlands
  • 15:30 - 15:45
    Player Transfers - Chances and Risks for Club Executives
    Knut Schulz
    Founder brain4sports
  • 16:00 - 16:10
    Coffee Break
  • 16:10 - 16:55
    Wow-Effects in Football: How to raise Customer Loyalty and Customer Acquisition to a new Level
    Workshop with
    Stephan Peters
    Managing Director Sports Pioneers
  • 16:10 - 16:55
    Anything but Business as Usual: Why Change Issues in Football Business have to be handled as such
    Details about the Workshop.
    Room: Meeting Room
    Workshop with
    Gregor Faßbender-Menzel
    FASSBENDER SportsCom
  • 16:55 - 17:00
    Coffee Break
  • 17:00 - 17:05
    Introducing EFDN and the "Corporate Social Responsibility"-Panel.
    "Corporate Social Responsibility"-Panel.
    Presented by EFDN.
    Hubert Rovers
    CEO EFDN
  • 17:10 - 17:30
    Community: The Future of Football
    "Corporate Social Responsibility"-Panel.
    Presented by EFDN.
    Nicky Reid
    CEO SPFL Trust
  • 17:35 - 17:55
    The Chelsea Foundation and its Work in the Community
    "Corporate Social Responsibility"-Panel.
    Presented by EFDN.
    Simon Taylor
    CEO Chelsea Foundation
  • 18:00 - 18:20
    How to initiate Social Change via Sport in Bremen
    "Corporate Social Responsibility"-Panel.
    Presented by EFDN.
    Henrik Oesau
    CSR Management SV Werder Bremen
  • 18:25 - 18:45
    Panel Discussion: Changing Lives through Football
    "Corporate Social Responsibility"-Panel.
    Presented by EFDN.
    Moderation: Hubert Rovers
    Nicky Reid (CEO SPFL Trust)
    Simon Taylor (CEO Chelsea Foundation)
    Henrik Oesau (CSR Management SV Werder Bremen)