About the Conference

FUTURE OF FOOTBALL BUSINESS is the conference for digitization, innovation and future topics in football business.

International experts in their fields will provide insights into topics such as fan engagement, modern infrastructure, new monetisation possibilities, internationalisation, the use of data and many other hot topics in the football business.

Experts from clubs and economy present their best practices or learnings and discuss how to handle those changes and to use emerging opportunities. Masterclasses dive deeper into selected topics such as change management, online marketing or sponsoring.

This year, an additional focus will be on startups from the football business ecosystem. We give them a stage to present themselves - and clubs and companies the opportunity to deal with new ideas.

What to expect

A full day of insights from footballbusiness-experts coming from all across Europe, designed for knowledge-transfer and networking, discussing and gaining new perspectives. FUTURE OF FOOTBALL BUSINESS is a conference for all people working in or seeking new opportunities in the footballbusiness, for experts and young professionals, for club delegates, company representatives and sportsbusiness students.

  • 8am to 10am: Business Breakfast at skills.lab. The opening ceremony exclusive for partners, speakers and VIPs.
  • 10am to 18pm: Presentations, Q&As, masterclasses, case studies and more.
  • 18pm to 19 pm: Football Innovation Awards.
  • 19pm to 22pm: After-Conference-Networking with free beer and wine.

Who is organizing the conference?

FOOTBALL BUSINESS INSIDE, the company behind the FUSSBALL BUSINESS Magazine, the "FOOTBALL BUSINESS INSIDER"-Newsletter and the Big Data in Football-Conference, founded and run by Thomas Maurer.