About the Conference

The FUTURE OF FOOTBALL BUSINESS Conference takes place for the third time in 2020 and for the first time as a virtual conference, due to the Covid-19 pandemic. 200 guests from more then 20 nations attended the last physical conference in September 2019 in Graz.

The focus of the FUTURE OF FOOTBALL BUSINESS Conference lies on the non-sports sector in football, the so-called football business with topics like business development, marketing, internationalization or commercialization.

One of the aims of the conference is to be a meeting place for the global football business, where clubs, associations and leagues come together, network, discuss and take ideas with them. The exchange of know-how and the strengthening of international relations are central parts. At the same time, the conference offers companies from all types and sizes the opportunity to get in touch with each other and with international football organizations.

Like the physical events, the virtual conference offers a broad range of content and formats such as keynotes, one-on-one interview, panel discussions and interactive masterclasses. As well extensive networking opportunities are available.

Since the virtual conference visit will be different from a physical one, we have designed a special schedule​. There will be three large content blocks - from 10 a.m. to 12.30 p.m., from 1.30 p.m. to 4 p.m. and from 7 p.m. to 8 p.m. Although the times may also change slightly. The reason for this is that the concentration in front of the screen decreases rapidly.

That‘s why we split the content over two days and make it available on-demand as well.

The ​virtual expo​ is a separate area at the conference with virtual booths.

On the first day the five nominees for the ​​Football Innovation Award​ are pitching. The award ceremony takes place on the second day.

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Valid for one year 


incl. 20% VAT | per year 
Unlimited on-demand access to all sessions of the FOFBC20
Access to the FOOTBALL BUSINESS Magazine for one year
Free access to all reports
Free or discounted access to events
Discounts on selected workshops & courses